I read everything business builder and master marketer Dan Kennedy, http://DanKennedy.com, writes. He doesn’t theorize about human behavior he gos out and sees for himself what humanity is up to. I find his insights into how we make buying choices quite instructive to the overall human condition.

With that being said, I never thought that this blog would see him counted among it’s stars. Then again, I would never think that bulldozers, earth movers and other pieces of heavy equipment could help you to improve your love life.

Well guess what? I was wrong on both accounts!

Mr. Kennedy was talking about Ed Mumm and his one of a kind, Dig This franchise, http://www.digthis.info, where adults can go and live out there fantasies of playing with heavy equipment like bulldozers and earth movers. From a very early age boys are fascinated by heavy equipment. I remember sitting on my grandfather’s lap while he was in a bulldozer. I was only three or four and I remember very little from that time, but I cherish the memory of my grandfather and I in that bulldozer. Apparently, this never leaves  men because Mr. Mumm wants to franchise this across the country so that men everywhere can fulfill this most primal of fantasies.

What caught my eye was this quote from Mr Kennedy’s No BS Marketing Letter: “He’s(Mr Mumm) even thinking about creating a save-your-marriage experience with tandems of therapists and equipment operators guiding couples through excavation exercises requiring good communication”

Author and dating coach Alisa Goodwin Snell, http://www.askalisa.org, says that  couples should get to know each better by sacrificing together. I think couples helping each other dig a hole might be just what the doctor ordered!

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