Have you seen those ads recently where the woman is climbing on the sheer face of some mountain in the middle of nowhere when she gets a call?

Who’s the call from?

Could the call be from her boyfriend? Mother? Sister? Brother? Doctor? The answer to all of these is a big fat No, No, No, No and No!

The call is from her banker!

I think the banker is calling to tell her that she’s overdrawn or not overdrawn or some such thing. Either way, was taking that call so important? Besides, who wants to take a call from a banker these days? Why not let it go to voicemail? Is it that important that she has to take that call? Geeze! Come on!

A million things could go wrong while she’s on the phone:

• She could drop the phone on another climbers head
• She could get distracted lose her footing
• She lose her concentration and slip and fall

Whether or not the geniuses behind the commercial knew it or not they were making one of the central points of my new book, Crack the Guy Code: 8 Hidden Secrets No Guy Wants You Know – And Every Guy Secretly Wishes you Did! You can get a sneak peak of this book here.

The central point is that we all need to take a step back (not the rock climber!), take a deep breath and evaluate our priorities. Do you have to be such a slave to your phones (admit it, you’ve got at least three) that you have to stop what you’re doing to take a Robo Call?

Just as many things can go wrong with your life while your so busy answering the phone:

• Relationships ruined
• Friends and family ignored
• Etc, etc, etc.

Please!

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