Last Sunday’s Chicago Tribune featured an amazing article on an even more amazing woman named Rose Cameron. Rose is an executive at the world renown Leo Burnett ad agency in Chicago. Rose would be one of many brilliant and creative geniuses that prowl the famous hallways of Leo Burnett except that Rose’s expertise is special, very special. Her area of expertise? The American male!

Rose’s story is so incredible that the Chicago Tribune decided put her story on the front cover, an honor that usually goes to celebrities and politicians. The funny thing is that the article has stirred up such a tempest around Chicago, that now Rose is a celebrity in her own right!

Rose tells companies that hire her and Leo Burnett exactly what men want. Leo Burnett commissioned a ground breaking study on the American male a few years ago and Rose has literally de-coded the mountain of man data that the study produced into something that she and her advertising clients can use to increase sales.

I’ll be interviewing Rose in the coming weeks and will get to the bottom of what’s really behind the male mind. In the mean time, I’ll leave you with what Rose and her team have identified four distinct types of American males. She has divided men into two major categories which then further sub-divide into two more categories making for four distinct kinds of men:

There are Traditional Males which then divide into Power Seekers and Patriarchs. And then there are New Males which sub-divide into Metrosexuals and Retrosexuals.

I’ll have a post on each kind of male and then give you some food for thought on each one. 

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